Top 10 Ways On How To Use Social Media To Promote Your Online Business
Social media marketing is one of the best ways to market your online business. For the most part, it costs you nothing and by creating social proof you’re also bettering your website’s SEO. Keep reading to learn how to use social media to promote your online business.
Entrepreneurs are known for their out of the box ideas. They always try to explore new themes of business but these new ideas sometimes need lots of money and fewer advantages. However, in online business, This is not the same case. Because online business is something that only needs an internet connection. A small businessperson can start out by making an email account and jumping onto social media almost instantly. A well-established business also switching to social media will find very little struggle when growing their online presence. This is a brief of online business in the further article we will see how to build your online business and how to promote it.
First of all the easiest way to run an online business is through social media marketing. Are you wondering what is social media marketing? What are its benefits? How to use it? Or similar. Then you are in the right place.
What is social media marketing?
With the rise in the use of the internet, there are so many social media applications that have been introduced. A common person uses them for spending their time, knows about the trends and to pass the time. But, as an entrepreneur, you can use them as an advertisement platform. You can connect with your customers by posting your products and answer their questions related to it. Always remember to provide value first to your customers though. Your #1 focus should be your customer, #2 employees (if you have any) and 3 yourself.
An old but still very popular and result-oriented way to use social media is with the rule of thirds. Essentially, you want 1/3 of your posts to be engagement. This can be answering questions or just having mini conversations with your customers in the comments section of each post.
The next 1/3 you want to share. This can be simple things like retweeting relevant posts within your companies niche. In the future, we will have an article on some unheard of but powerful methods of growing your social media presence and engagement rates.
To wrap up, you’ll want the last 1/3 to be promotion. Doing things this way gives your company a well-rounded account on each platform. You’ll be able to please everybody from all angles.
Engaging with your customers or future customers helps show the human side of you which can also build trust.
Sharing news helps keep your customers up to date on the latest news. Your followers will be happy from you keeping them educated on important updates in your industry. People love convenience. By sharing, you’re saving time for your followers by bringing only the most important news right to their social feed.
Then, of course, there’s promotion. Your business of course still needs to make money. With the 1/3 balance, you’re not shoving ads down people’s throats and instead just giving little reminders of the products or services you sell.
There are so many social media platforms that have millions of users such as Pinterest, Instagram, Facebook, Twitter, and Quora, etc.
Pinterest is probably the best platform to be on if your companies main focus is blogging. Pinterest has over 320 million monthly active users. It’s still one of the most underused platforms available, so I’d recommend hopping on it now before it gets overcrowded. 28% of marketers are already using Pinterest. So, it goes to show there is definitely some interest in Pinterest 😂. Over 90% of pinners believe that Pinterest is full of positivity.
Instagram is still one of the most popular platforms out there. Over 1 billion people use the platform every month. It’s a fairly even split of gender with 52% being female and 48% being male. This lets you capitalize on a wide array of products and services. Out of those 1 billion monthly users, over 200 million users view at least 1 business profile every single day. Also, it’s important to note that over 130 million Instagram users tap on shopping posts every month. This means there are plenty of opportunities to make sales while still, of course, providing value to your followers.
Something interesting that Instagram is doing is hiding like counts and video views in select countries. 41% of Canadian content creators said they saw a drop in engagement after this was implemented. At first, when I read this I was really turned off about the platform. But, when I read more into it I saw the vision for what Instagram is trying to do. They only want users to focus on the quality of the content and not care about how many likes things get. When I read this I thought that’s an awesome change. This helps cut out the fluff on the platform and provide more value to its users.
Facebook is one of the oldest but still strongest social media platforms still around. Facebook is still the king of social media. It reaches nearly 61% of all internet users. They have a whopping 2.45 billion monthly user count as well as 1.62 million active daily users. While most companies are already on this platform, there’s still so much of the cake to go around. 96% of Facebook users use it from their mobile. So, make sure your website is responsive and mobile-friendly.
Twitter is one of my favorites on this list. While it “only” has 330 million active monthly users, I find my engagement, at least for me, is much higher on this platform than elsewhere. The average time spent on Twitter is only 3.39 minutes. So, make sure your content is easily consumable. 67% of B2B businesses use Twitter as a digital marketing tool.
And then there’s Quora. This platform is even more underused than Pinterest by a lot. On this platform, you answer questions about essentially any topic. What you’ll want to do is find questions related to your niche. Always make sure to actually answer the question but you can casually drop your links within the answers. 54% of adult users report a household income of over $100k. This brings a lot of spending potential to the table.
How to use social media to promote your online business?
Social media marketing needs some creative ideas and strategies. For this purpose, you need to know about how to use social media to promote your online business? It requires some techniques and uniqueness to make your customer attracted to your page. You can’t just make an account and sit quietly. A lot of effort is necessary for this. Nowadays social media is a popular platform for marketing business because both the seller and buyer can interact with each other ask questions and build a relationship. To make it effective you need such data. So, in the further article, we will see Top 10 ways on how to use social media to promote your online business.
Select the perfect platform:
There is no doubt that there are thousands of apps that are introduced daily. Finding the correct platform to share your content is essential for an effective result. To know which site is ideal for your business you have to do good research about your audience. Such as if you have a nail art business you can post short videos on Tit Tok. If you have a video editing business then you can use youtube. If you run a blog, Pinterest is your friend. Also, if your company is very image-focused, you should be on Instagram for sure. So make a research about your audience.
Connect with the audience:
Interaction is a must on social media. The word social media refers to being social with others. It will not work if you don’t interact with people. Not only for people who use it just for fun but also for those who use it as a marketing tool. For this, you can post your product, put stories on it, answer their question, repost other people’s posts and your engagement rates will start to show some life in only a week. Remember the rule of thirds as stated earlier. ⅓ engagement, ⅓ sharing, and ⅓ promotion.
If all you’re doing is making product posts, you’ll lose your follower count pretty fast. Remember, only use ⅓ of your posts for promotion. Try to keep your feed interesting by responding to other people’s comments about your product. If they end up purchasing your product, tell them to send the picture of your product when they use it and then repost it. You can offer a moderate discount coupon to encourage customers to do so. Having real people using your products online is some of the best social proof you can get. All of this will build trust in your audience.
Make a timer:
Time is money! If you lose the opportunity to make a post at the right time it will lead to losing a chance of success. Let’s get deeper into it… suppose you have a delay in posting and at the last minute you create a post about a topic that has already been trending all day. How effective do you think your post would be considered too if you posted within the first hour of a new trending topic popping up? A last-minute job causes you to see a drop in the quality of content and will likely have many mistakes. For this, you can use a calendar app such as Google calendar or you can draft your posts with hashtags and brand naming so if you have a delay in posting it will be automatically posted.
Share visual posts:
The most effective way to share your content is by sharing videos. It will attract more people, it will connect more with people and it will show your personality to your customers. People prefer watching videos more as compared to other things. Videos are easier to digest vs reading a blog post. Remember to take advantage of the amazing free tools and resources out there. Make your videos more creative and connect with people.
Focus on the targeted audience:
So many of us think that the more followers there are, the more they will get orders and promotions. But actually, this is just a thought nothing else. You should focus on targeted audiences who actually have an interest in your product so that there is more chance of having them as a customer. They will be more loyal to you plus they will also share your content on their page.
500 targeted followers are better than 10,000 random, untargeted followers. You can also get help from people who have a large number of followers who could end up promoting you. A great way to achieve this is to retweet/share their posts with an insightful comment of your own. If you’re lucky, they could give you a shout out. This can bring huge amounts of traffic to your account. Even if you’re only around 1000 followers, sharing others content who are around 3000-5000 is realistic to get some shout outs. This will make a community of your targeted audience.
Response negative comments:
There is no doubt you will get positive feedback from your customer but at the same time there might be some customers who have a negative response for you. They will comment on their anger on your posts and try to give them responses on your posts, directly. Also, direct message them and apologize if there is a need. So that others can see you are responsive to the grievances of people. So make your eyes on all the issues on your channel.
With sharing your brand contains try to provide some useful things to your follower. Such as making tutorials of your products, or ways to use it. Give them ideas which they haven’t heard before. It can be entertainment for them, it can be fun for them or it can be anything but it should be beneficial. Or you can offer giveaways to the lucky customers also. So it can attract people to your page and you will be one step closer to success.
Social media ads:
Recently Facebook and Instagram have features to show ads when you scroll on feed. This will automatically target customers who have an interest in your product. If a customer is interested in watching automatically, Facebook will show him ads of companies selling products he’s potentially interested in as time goes on.
The most popular update of social media is creating hashtags. People post their pictures with hashtags. to make a hashtag which directly shows your product such as make it common like #classicWatch so when someone adds this to their post you automatically get a promotion.
What is a social media marketing strategy? Why use it?
A business can’t run without an effective strategy. Social media marketing strategy is essential for a successful online business. Because posting content without any goal means you are just wasting your time. There are so many websites that help you to create strategies for your business. You can also do it with yourself by asking some questions to yourself such as
- What is your purpose for using social media?
- Whom you will target for your product?
- Which type of content will you share?
- At what time will you share the content?
- Where will you share the content?
This is just a brief idea about the social media marketing strategy. To know more about it you can search on the internet.
Example of a social media marketing strategy
You have seen the importance of making strategy on social media. Now it’s time to know about others who have used social media marketing strategies. One of the popular strategies is using multiple channels for marketing. Basically, one person generally doesn’t have all the social media accounts he just uses one or two accounts. To connect more and more people with multiple social media platforms is a great idea. This idea is used by Casper, they had chosen multiple platforms which actually have great users. They use three channels to promote their videos: IGTV, Spotify and Youtube. This will also make a cross-marketing promotion. As like this, there is so many other media marketing strategy example there on the internet.
The Final Words:
Today social media is one of the platforms which have more than 3 billion active users. You can easily get new and repeat customers to buy them. Just make effective content and connect with people. This will definitely lead to the success of your online business. You don’t need to follow all the mentioned ways of using social media platforms. Just follow 2 to 3 of them and they will be helpful for your online marketing business.
If hope these top 10 way on how to use social media to promote your online business helped you take action. If you learned something, share this article with your followers. I’m sure it will be a great read for them.
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