How to Calc Reach: A Step-by-Step Guide for Marketers

How to Calc Reach: A Step-by-Step Guide for Marketers

Hey there!

So, you wanna know how to calc reach? Sounds super boring right? But don’t worry, it’s not as dry as an old biscuit. Imagine you’re trying to figure out how many people saw your cat video online. Spoiler alert: it’s gonna be more than just your mom and her knitting circle. Reach is like counting all the heads that turned when your cat accidentally knocked over a vase at a party. Let’s dive into this hilarious yet oh-so-important world of marketing math.

Step 1: Get Your Tools Ready

First things first, you need some tools. No, not hammers or screwdrivers! I’m talking about stuff like social media analytics, Google Analytics, or maybe even an abacus if yer feeling fancy. The thing is, you gotta have something that tracks all those eyeballs on your stuff. Remember: no eyeballs = no reach.

Step 2: Know Your Audience

So, who are these mysterious people seeing your content? Are they teenagers obsessed with memes or grandpas who still think “the internet” is a type of fish? Knowing your audience helps in figuring out what and where to post so they see it more often. Like showing a cat video on TikTok instead of sending it via snail mail.

Step 3: Pick Your Platforms

This one’s key! You gotta choose where to put your brilliance on display. Facebook? Insta? Twitter? LinkedIn? If you’re aiming for the business crowd, maybe skip TikTok…unless you can show them dancing cats in suits. That might work! Just remember every platform has its own way of counting reach.

Step 4: Calculate Reach After Posting

Okay so here’s the fun part! Once you post something, wait a day or two (or maybe a week if you’re really impatient). Then check how many views ya got on each platform. There are usually big shiny numbers that say “views” or “reach.” It feels good when you see those high numbers—like winning at bingo but without the weird hats!

Step 5: Analyze Like Sherlock Holmes

Now your job is to act like Sherlock and figure out what these numbers mean. Is everyone loving that cat video or did they just scroll past it cause they were too busy watching dog fails instead? Compare posts with high reach vs low reach and try to find patterns like a detective finding clues in a messy room.

Step 6: Adjust Your Strategy

Once you’ve cracked the case of the missing views, it’s time to adjust your strategy! If everyone loves videos but yawns at long blogs about potato planting—guess what—you should focus more on videos! Turn that frown upside down and give your audience what they want!

Step 7: Repeat and Celebrate!

Finally, here comes the best step ever—repeat what works and have fun celebrating every time you hit higher numbers! Maybe throw confetti next time you hit 1000 views (just make sure it’s fake confetti—cleaning that stuff up is a pain!). Keep tweaking based on feedback till you’re reaching new heights!

Fun FAQ Section

Question:
Why do I even need to calc reach?

Answer:
Well if ya don’t know who’s watchin’ ur content, it’s like throwing spaghetti against the wall and hoping it sticks without knowing if anyone’s even there!

Question:
Isn’t everybody using social media now?

Answer:
Sure seems like it! But guess what?! Not everyone sees everything we post. Some people really just scroll mindlessly while eating chips…sad but true.

Question:
What kind of reach should I aim for?

Answer:
That depends dude! For some businesses getting ten likes is fantastic while others need thousands to feel important enough for morning coffee!

Question:
Can my pet help me calc reach?

Answer:
If by “help” ya mean staring blankly at you while you crunch numbers then yes…but don’t expect any meow-sterious insights from Fluffy.

Question:
Do I need fancy software for this?

Answer:
Nah man. Most platforms provide basic analytics for free…unless yer trying to run a NASA mission then yeah, get the super fancy stuff!

Question:
What happens if my reach goes down?

Answer:
Panic mode engaged! Nah just kidding… Don’t freak out! Instead look into why it dipped…it could be anything from bad hair days to posting during lunch breaks when everyone is munching away!

Question:
What’s better than calc-ing reach?

Answer:
Eatin pizza while watching funny cat videos on repeat which has basically infinite reach in our hearts…no math required!!

So there ya go buddy—a quirky guide on how to calc reach that’ll take ur marketing game from snooze-fest to cool-cat status in no time flat! Happy calculating!!